Strategic Brand Management : Building, Measuring, and Managing Brand Equity

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TextPublication details: Upper Saddle River Pearson 2020Edition: 5th edDescription: xxix,591pISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Central Library Islamabad Management Science	Management Science	658.827 KEL-S (Browse shelf(Opens below))	Available	P13581

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Previous	658.5 HEI-O Operations Management : Sustainability and Supply Chain Management	658.5036 Decision making in the manufacturing environment using graph theory and fuzzy multiple attribute decision making methods. Volume 2.	658.827 CHE-C Creating Powerful Brands	658.827 KEL-S Strategic Brand Management : Building, Measuring, and Managing Brand Equity	658.84 SRI International marketing	658.872 LAU-E E- Commerce2021-2022: Business, Technology, Society

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