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Research methods for business : a skill building approach / Uma Sekaran.

By: Material type: TextTextSeries: 4th editionPublication details: [S.l.] : Wiley, 2002.Edition: 4th edDescription: 464 p. ; 24 cmISBN:
  • 0471203661 (hardcover)
  • 9780471203667 (hardcover)
Online resources: Summary: Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Air University Central Library Islamabad REF 650.072 S463R (Browse shelf(Opens below)) Checked out 06/10/2020 P7343

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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