Digital marketing analytics :

By:

Hemann, Chuck

Material type: Text

TextPublication details: New York; Pearson Education, 2018Edition: 2nd EdDescription: xix, 252 p . 15x23 cmISBN:

9780789759603

Subject(s):

Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies

DDC classification:

658.8 HEM

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library Management Science	Management Science	658.8 HEM (Browse shelf(Opens below))	Available	P004597

Digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!

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Digital marketing analytics :