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Marketing strategy / O. C. Ferrell, Michael Hartline.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : South-Western College Pub, 2004.Edition: 3rd edDescription: 648 p. ; 26 cmISBN:
  • 0324201400 (paperback)
  • 9780324201406 (paperback)
Online resources: Summary: Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Air University Central Library Islamabad REF 658.84 FER (Browse shelf(Opens below)) Checked out 09/12/2023 P8111

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.

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