Effective business communications / Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas.
Material type:
TextPublication details: [S.l.] : McGraw-Hill/Irwin, 1997.Edition: 7th edDescription: 640 p. ; 26 cmISBN: - 007044398X (paperback)
- 9780070443983 (paperback)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Central Library Islamabad | REF | 651.7 MUR (Browse shelf(Opens below)) | Available | P1218 | |
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Book
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Air University Central Library Islamabad | REF | 651.7 MUR (Browse shelf(Opens below)) | Available | P1217 |
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| 621.815 N821M Machine design : | 629.8 NIS Control systems engineering by norman S. nise - 2008 / | 629.89 P4497P Programmable logic controllers | 651.7 MUR Effective business communications / | 651.7 MUR Effective business communications / | 651.7 MUR Effective business communications / | 657 M4761A Accounting : |
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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