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IMPACT OF BRAND PERSONALITY AND SATISFACTION ON CONSUMER WOM, MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE

By: Material type: TextTextPublication details: DEPARTMENT OF ADMINISTRATIVE SCIENCE (AIR UNIVERSITY MULTAN CAMPUS) MULTANSubject(s): DDC classification:
  • 658 NIA-MBA
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Holdings
Item type Current library Collection Call number Status Barcode
Thesis Thesis Air University Central Library Thesis Repository (5th Floor) Management Science Management Science 658 NIA-MBA (Browse shelf(Opens below)) Available TH2260

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