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Global Marketing

By: Material type: TextTextSeries: 8th editionPublication details: New Delhi: Pearson 2018Edition: 9th edDescription: 624 p. 26 cm. (Rk # 17 Sh# 04)ISBN:
  • 978-9352865284
DDC classification:
  • 658.84 KEE
Online resources: Summary: The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.84 KEE (Browse shelf(Opens below)) Available AUKP1293
Browsing Air University's Aerospace and Aviation Campus Kamra shelves, Shelving location: Management Science, Collection: Management Science Close shelf browser (Hides shelf browser)
658.84 DEI E-Business and E-Commerce for Managers 658.84 DEI E-Business and E-Commerce for Managers 658.84 HOL Global Marketing: A Decision-Oriented Approach 658.84 KEE Global Marketing 658.848 CAT International Marketing 658.848 KEE Global marketing management 7th ed / 658.848 TER International Marketing

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing

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