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Wireless data services : technologies, business models and global markets / Chetan Sharma, Yasuhisa Nakamura.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : Cambridge University Press, 2004.Description: 400 p. ; 25 cmISBN:
  • 0521828430 (hardcover)
  • 9780521828437 (hardcover)
Online resources: Summary: Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 621.382 Sh233W (Browse shelf(Opens below)) Available P3986

Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

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