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Fundamentals of entrepreneurship- third edition / H. Nandan.

By: Material type: TextTextPublication details: New Delhi : Phi Learning, 2013.Edition: 3rd editionDescription: xi,267 p. ; (Rk #9.a, Sh # 01) 24 cmISBN:
  • 8120347501 (paperback)
  • 9788120347502 (paperback)
DDC classification:
  • 658.421
Online resources: Summary: The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing. The book is intended primarily as a text for undergraduate students of commerce and undergraduate and postgraduate students of management. It would equally be useful for students pursuing diploma courses in entrepreneurial development. In addition, the book should prove extremely valuable and handy to anyone who wishes to launch his career as an entrepreneur.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.421 (Browse shelf(Opens below)) Available P001939

The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing. The book is intended primarily as a text for undergraduate students of commerce and undergraduate and postgraduate students of management. It would equally be useful for students pursuing diploma courses in entrepreneurial development. In addition, the book should prove extremely valuable and handy to anyone who wishes to launch his career as an entrepreneur.

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