Concepts in strategic............... Thomas L. Wheelen, J. David Hunger.

By:

Wheelen, Thomas L

Contributor(s):

Hunger, J. David

Material type:

TextPublication details: [S.l.] : Dorling Kindersley, 2013.Edition: 13e edDescription: xxv,513 p. ; ( Rk #8.a, Sh # 03) 25 cmISBN:

8131770540 (paperback)
9788131770542 (paperback)

DDC classification:

658.4012

Online resources:

Amazon.com

Summary: This book presents a comprehensive study on the latest discussions in the discipline of strategic management and business policies. The focus in this edition is on a new theme, the environmental sustainability, with the aim to equip students with strategic concepts that will enable them to deal with topical issues such as the climate change, global warming and energy availability. Discussions on multinational firms and small entrepreneurial ventures in the book cover a variety of issues to help students learn about strategic alternatives and implementation programs. Through a range of cases from actual organizations and business houses, this book illustrates how strategic management can help in improving operational performances by aligning business goals with performance measures.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library	NFIC	658.4012 (Browse shelf(Opens below))	Available	P001673

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Previous	658.4012 Strategic management :	658.4012 Strategic management and competitive advantage /	658.4012 Customer in the Boardroom? Crafting Customer-Based Business Strategy	658.4012 Concepts in strategic...............	658.4012 Strategic management and competitive advantage /	658.4012 Strategic Thinking: today's...........	658.4012 Making the business case.....	Next

This book presents a comprehensive study on the latest discussions in the discipline of strategic management and business policies. The focus in this edition is on a new theme, the environmental sustainability, with the aim to equip students with strategic concepts that will enable them to deal with topical issues such as the climate change, global warming and energy availability. Discussions on multinational firms and small entrepreneurial ventures in the book cover a variety of issues to help students learn about strategic alternatives and implementation programs. Through a range of cases from actual organizations and business houses, this book illustrates how strategic management can help in improving operational performances by aligning business goals with performance measures.

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