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Customer relationship management : concepts and cases / Alok Kumar Rai.

By: Material type: TextTextPublication details: New Delhi : Prentice-Hall, 2013.Edition: 2nd editionDescription: xxiv,501p. ; (Rk # 17 Sh# 05). 24 cmISBN:
  • 8120346955 (paperback)
  • 9788120346956 (paperback)
DDC classification:
  • 658
Online resources: Summary: Innovative strategies are taken up by the companies today to seek, attract, and win new clients, nurture and retain the existing ones, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the field. The book elaborates the role of IT in CRM technology (e-CRM) like data mining, warehousing and so on. Intended as a text for the students of management, the book can prove equally beneficial for the retailers, bankers, insurers, and telecom professionals.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658 (Browse shelf(Opens below)) Available P001639

Innovative strategies are taken up by the companies today to seek, attract, and win new clients, nurture and retain the existing ones, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the field. The book elaborates the role of IT in CRM technology (e-CRM) like data mining, warehousing and so on. Intended as a text for the students of management, the book can prove equally beneficial for the retailers, bankers, insurers, and telecom professionals.

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