Marketing strategy : the thinking involved / Mark E. Hill.
Material type:
TextPublication details: London : SAGE Publications, Inc, 2013.Description: xxiv,335 p. ; 26 cm. (RK # 17 Sh # 01)ISBN: - 141298730X (paperback)
- 9781412987301 (paperback)
- 658.8
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Air University Multan Campus Library | NFIC | 658.8 (Browse shelf(Opens below)) | Available | P001581 |
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| 658.8 Marketing Research | 658.8 Services marketing / | 658.8 Marketing / | 658.8 Marketing strategy : | 658.8 What Chinese want Culture, Communism and China's Modern Consumer | 658.8 Principles of Marketing Management | 658.8 Relationship marketing : |
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
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