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Services marketing.............. Christopher H Lovelock, Jochen Wirtz.

By: Contributor(s): Material type: TextTextSeries: 7th editionPublication details: New Delhi: Dorling Kindersley 2011.Edition: 7th edDescription: xxi,683 p. ; 28 cmISBN:
  • 0136107214 (paperback)
  • 9780136107217 (paperback)
DDC classification:
  • 658.8
Online resources: Summary: The fundamentals of services marketing presented in a strategic marketing framework. � Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. � The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.8 (Browse shelf(Opens below)) Available P001330

The fundamentals of services marketing presented in a strategic marketing framework. � Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. � The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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