Marketing research / David A. Aaker, V. Kumar, Robert Leone, George S. Day.

By:

Aaker, David A

Contributor(s):

Material type: Text

TextPublication details: New Delhi : John Wiley, 2005.Edition: 7th edDescription: xvi,751 p. ; 26 cm. (RK # 17 Sh # 01)ISBN:

1118156633 (hardcover)
9781118156636 (hardcover)

DDC classification:

658.83

Online resources:

Amazon.com

Summary: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library	NFIC	658.83 (Browse shelf(Opens below))	Available	P001326

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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

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Marketing research / David A. Aaker, V. Kumar, Robert Leone, George S. Day.

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