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International business........... John Daniels, Lee Radebaugh, Daniel Sullivan.

By: Contributor(s): Material type: TextSeries: 14th editionPublication details: New Delhi: Dorling Kindersley, 2010.Edition: 12th edDescription: xxxviii,878 p. ; (Rk 8.b SH 01) 28 cmISBN:
  • 0132668661 (hardcover)
  • 9780132668668 (hardcover)
DDC classification:
  • 658.049
Online resources: Summary: An effective balance between authoritative theory and meaningful practice. � International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. � This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
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Book Air University Multan Campus Library NFIC 658.049 (Browse shelf(Opens below)) Available P001233

An effective balance between authoritative theory and meaningful practice. � International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. � This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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