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Global Marketing Management Warren J. Keegan.
Material type:
TextSeries: 8th editionPublication details: New Delhi: Dorling Kindersley, 2011.Edition: 7th edDescription: xxiv,670 p. ; 26 cm. (Rk # 17 Sh# 04)ISBN: - 0136157394 (hardcover)
- 9780136157397 (hardcover)
- 658.848
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Multan Campus Library | NFIC | 658.848 (Browse shelf(Opens below)) | Available | P001112 |
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| 658.84 Global Marketing: A Decision-Oriented Approach | 658.84 International Marketing | 658.840285 Electronic commerce.............. | 658.848 Global Marketing Management | 658.848 Global Trends | 658.848 International Marketing Research / | 658.848 Global Marketing Management |
The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing
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