Strategic brand management : buldibng, measuring, and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: New Delhi : Pearsons Education, 2008.Description: xxi,692p; ( Rk #8.a, Sh # 03) 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library	NFIC	658.827 (Browse shelf(Opens below))	Available	P000804

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