Shopper, Buyer, and Consumer Behavior : theory, marketing applications, and public policy / Jay Lindquist, M. Joseph Sirgy.
Material type:
TextPublication details: New Delhi: Biztantra, 2003Edition: 2nd EditionDescription: xxi,598 p. ; 28 cm. ( Rk # 18 Sh# 05)ISBN: - 1426630506 (paperback)
- 9781426630507 (paperback)
- 658.8342
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Air University Multan Campus Library | NFIC | 658.8342 (Browse shelf(Opens below)) | Available | P000801 |
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| 658.83 Modern Marketing Research: Concepts, Methods, and Cases | 658.830285 Marketing Research with SAS Enterprise Guide | 658.8342 Consumer behavior / | 658.8342 Shopper, Buyer, and Consumer Behavior : | 658.8342 Consumer Behaviour / | 658.8342 Consumer behavior / | 658.8342 Consumer Behavior: Building Marketing Strategy |
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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