Marketing concepts and strategies / WILLIAM M. PRIDE AND O.C. FERRELL.

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Material type: Text

TextPublication details: New Delhi : HOUGHTON MIFFLIN CO., 2005.Edition: 12th EditionDescription: xxxi, 750 p. (Rk # 17 Sh# 02)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library	NFIC	658 (Browse shelf(Opens below))	Available	P000785

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Previous	658 Management /	658 Advertising :	658 Business Environment /	658 Marketing concepts and strategies /	658 Marketing That Works :	658 Social advantages in the age of globalization /	658 Customer relationship development /	Next

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