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Business research methods / Boris Blumberg.

By: Material type: TextPublication details: London : McGraw-Hill Higher Education, 2008.Edition: 2nd edDescription: 770 p. ; (Rk #9.a, Sh # 02) 25 cmISBN:
  • 007711745X (paperback)
  • 9780077117450 (paperback)
DDC classification:
  • 658
Online resources: Summary: "Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
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"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

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