Marketing research / David A. Aaker, V. Kumar, George S. Day, Robert Leone.
Material type:
TextPublication details: New York : Wiley, 2011.Edition: 10th edDescription: 816 p. ; 26 cm. (Rk#05 Sh#02)ISBN: - 9780470524616
- 300.72688
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Air University Multan Campus Library | NFIC | 300.72688 (Browse shelf(Opens below)) | Available | P000443 |
Browsing Air University Multan Campus Library shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available |
|
No cover image available |
|
No cover image available | No cover image available | ||
| 300.7265 Building evaluation capacity | 300.7265 Research Methods | 300.7265 Research Methods For Business Students | 300.72688 Marketing research / | 300.72688 Marketing research, 9th ed / | 300.72688 Marketing research / | 300.72688 Marketinng Research. |
Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
There are no comments on this title.