International business : themes and issues in the modern global economy / Debra Johnson, Colin Turner.
Material type:
- 0415437644 (paperback)
- 0415437633335
- 9780415437646 (paperback)
- 658.049
Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Multan Campus Library | NFIC | 658.049 (Browse shelf(Opens below)) | Available | P000436 |
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646 .
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