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Business Research Methods,

By: Material type: TextTextPublication details: New Delhi Cengage Learning, 2003Edition: 7th EdDescription: 696 p. ; 9.49 x 7.2 inchesISBN:
  • 9788131500293
Subject(s): DDC classification:
  • 658.0072 ZIK
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library Management Science Management Science 658.0072 ZIK (Browse shelf(Opens below)) Available P000054

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Including with references and index

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