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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Pearson Education 2016..Edition: 15th .edDescription: xxiii;732 p. col. ill., col. map ; 28 cmISBN:
  • 9789332558472
Subject(s): DDC classification:
  • 658.8 KOT 20
LOC classification:
  • HF5415 .K6314 1994b
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Item type Current library Collection Call number Status Barcode
Book Air University Kamra Campus Library Management Science Management Science 658.8 KOT (Browse shelf(Opens below)) Available AUKP2462

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Col. map on endpaper.

Includes bibliographical references and indexes.

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