Welcome to Air University Central Library and Fazaia Medical College Library. (Sign in with Your email. Your user name is the same as your student ID number or Employee ID number for password, please contact Circulation Staff)

Amazon cover image
Image from Amazon.com

Essentials of strategic management / J. David Hunger, Thomas L. Wheelen.

By: Contributor(s): Material type: TextTextSeries: Publication details: India Pearson Education 2015Edition: 5th edDescription: xv, 191 p. ; 24 cmISBN:
  • 9789332550094
DDC classification:
  • 658.4012 HUN
Online resources: Summary: The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.4012 HUN (Browse shelf(Opens below)) Available AUKP2327
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.4012 HUN (Browse shelf(Opens below)) Available AUKP2328
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.4012 HUN (Browse shelf(Opens below)) Available AUKP2329
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.4012 HUN (Browse shelf(Opens below)) Available AUKP2330
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.4012 HUN (Browse shelf(Opens below)) Available AUKP2331

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

There are no comments on this title.

to post a comment.
Air University Sector E-9, Islamabad Paksitan
Email: librarian@au.edu.pk  Tel : +0092 51 9262612 Ext: 631