How to plan advertising /

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Material type: Text

TextPublication details: London ; New York, N.Y. : Cassell in association with the Account Planning Group, 1997.Edition: 2nd edDescription: xvii, 201 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University's Aerospace and Aviation Campus Kamra Management Science	Management Science	659.111 COO (Browse shelf(Opens below))	Available	AUKP0335

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Previous	658.872 RAN Highly recommended :	659.1 CLO Integrated Advertising, Promotion, and Marketing Communications	659.1 MOR Advertising & IMC :	659.111 COO How to plan advertising /	659.2 EDW Public Relations, Society and Culture: Theoretical and Empirical Explorations	659.2 EDW Public Relations, Society and Culture: Theoretical and Empirical Explorations	665.544 SAM Handbook of oil and gas piping :	Next

Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987.

Includes bibliographical references and index.

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