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Thomson advantage books : this is pr : the realities of public relations / Doug Newsom, Judy Turk, Dean Kruckeberg.

By: Contributor(s): Material type: TextTextSeries: With infotracPublication details: [S.l.] : Wadsworth Publishing, 2003.Edition: 8th edDescription: 512 p. ; 25 cmISBN:
  • 0534562639 (paperback)
  • 9780534562632 (paperback)
Online resources: Summary: THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 659.2 NEW (Browse shelf(Opens below)) Available P4320

THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!

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