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Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron.

By: Contributor(s): Material type: TextTextSeries: 6th editionPublication details: [S.l.] : Allyn & Bacon, 1999.Edition: 6th edDescription: 584 p. ; 24 cmISBN:
  • 0321055551 (hardcover)
  • 9780321055552 (hardcover)
Online resources: Summary: Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 659.2 PUB (Browse shelf(Opens below)) Available P4218

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

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