Risk issues and crisis management in public relations / Michael Regester, Judy Larkin.
Material type:
TextPublication details: [S.l.] : Crest Publishing House, 2007.Description: 208 pISBN: - 8124203040 (hardcover)
- 9788124203040 (hardcover)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Central Library Islamabad | NFIC | 659.2 REG (Browse shelf(Opens below)) | Available | P4235 |
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| 659.2 NEW Public relations writing : | 659.2 PUB Public relations : | 659.2 PUB Public relations, society & culture : theoretical and empirical explorations | 659.2 REG Risk issues and crisis management in public relations / | 659.2 WIL Public relations writing and media techniques / | 660.2815 Se22P Process dynamics and control | 662.6 Sa737F Fuels and combustion |
The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. � This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam�& Starbucks, Sony, Dell, BP, and�Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
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