Public relations writing and media techniques / Dennis L. Wilcox, Lawrence W. Nolte.
Material type:
TextPublication details: [S.l.] : Harpercollins College Div, 1994.Edition: 2nd edDescription: 480 p. ; 24 cmISBN: - 0065011066 (paperback)
- 9780065011067 (paperback)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Central Library Islamabad | NFIC | 659.2 WIL (Browse shelf(Opens below)) | Available | P4268 |
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| 659.2 PUB Public relations : | 659.2 PUB Public relations, society & culture : theoretical and empirical explorations | 659.2 REG Risk issues and crisis management in public relations / | 659.2 WIL Public relations writing and media techniques / | 660.2815 Se22P Process dynamics and control | 662.6 Sa737F Fuels and combustion | 670.285 BED Computer integrated design and manufacturing / |
This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach.
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