Creativity in public relations / Andy Green.
Material type:
TextPublication details: [S.l.] : Crest Publishing House, 2007.Description: 216 pISBN: - 8124203075 (hardcover)
- 9788124203071 (hardcover)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Air University Central Library Islamabad | NFIC | 659.2 GRE (Browse shelf(Opens below)) | Missing from bundle | P4318 |
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| 659.1 JEF Advertising. | 659.1 TEL Effective advertising : | 659.2 CUT Effective public relations / | 659.2 GRE Creativity in public relations / | 659.2 HEN Public relations / | 659.2 HEN Public relations / | 659.2 NEW Thomson advantage books : |
The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.
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