Effects of nutritional facts of processed food items on consumer purchase decision
Material type:
TextPublication details: Islamabad. Department of Business Administration (Air University Main Campus) 2010.Description: 65p. CDSummary: This research is based upon how the Nutritional Facts affect the purchase decision of the consumers in the Pakistani market. When the consumers are making a purchase of processed food the factors which come under consideration are Healthiness, Education of the consumers and the Brand Name of the product. All these factors play a vital role in the purchase decision of the consumers when they opt for the processed food. There are many other aspects which fall in this category but in this research, the above mentioned three factors had been under study. It can be said that Pakistani consumers’ purchase decision is affected by the Nutritional Facts if they are health conscious, educated or brand conscious.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Student Project
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Air University Central Library Thesis Repository (5th Floor) Management Science | 658 AHM BBA (Browse shelf(Opens below)) | Available | PR0438 |
This research is based upon how the Nutritional Facts affect the purchase decision of the consumers in the Pakistani market. When the consumers are making a purchase of processed food the factors which come under consideration are Healthiness, Education of the consumers and the Brand Name of the product. All these factors play a vital role in the purchase decision of the consumers when they opt for the processed food. There are many other aspects which fall in this category but in this research, the above mentioned three factors had been under study. It can be said that Pakistani consumers’ purchase decision is affected by the Nutritional Facts if they are health conscious, educated or brand conscious.
BBA
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