Electronic commerce : a managerial perspective / Efraim Turban, Dennis Viehland, Jae Lee.
Material type:
- 0132230151 (hardcover)
- 9780132230155 (hardcover)
Item type | Current library | Collection | Call number | Status | Barcode | |
---|---|---|---|---|---|---|
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Air University Central Library Islamabad | NFIC | 658.800285 ELE (Browse shelf(Opens below)) | Available | P3719 |
For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
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