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Electronic commerce : a managerial perspective / Efraim Turban, Dennis Viehland, Jae Lee.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : Pearson Prentice Hall, 2005.Description: 1 v. (unpaged) ; 28 cmISBN:
  • 0132230151 (hardcover)
  • 9780132230155 (hardcover)
Online resources: Summary: For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 658.800285 ELE (Browse shelf(Opens below)) Available P3719

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

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