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The effect of TV advertisement on consumers brand switcing behavior

By:

Firdous, Sana (070750) 2011

Material type: Text

TextPublication details: Islamabad. Department of Business Administration ( Air University Main Campus) 2011.Description: 56p. CDSummary: The study attempts to dignose the factors and there impacts on brand switching behavior and suggest ways and means to develop the industry through effective advertisment. We have tried our level best to fulfill the following requirements of our topic, to: • Realize the public image of the brand UFONE and TELENOR. • Discover significant features of advertisement which are admired by consumers against the services provided by competitors. For this purpose we have filled 200 questionnaires from the users of cell phone in AIR UNIVERSITY and result shows that women are more attracted toward TV advertisements, TV advertisement is the major factor that influence their behavior, they perceived low price and high quality though advertisement. Advertising works by attracting switchers by targeting their needs. In case of men 113 men’s says that for them quality is the major component of switching, other than that availability, accessibility of service.

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Item type	Current library	Collection	Call number	Status	Barcode
Thesis	Air University Central Library Thesis Repository (5th Floor) Management Science	Management Science	658 FIR-BBA (Browse shelf(Opens below))	Available	PR0653

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The study attempts to dignose the factors and there impacts on brand switching behavior and suggest ways and means to develop the industry through effective advertisment. We have tried our level best to fulfill the following requirements of our topic, to: • Realize the public image of the brand UFONE and TELENOR. • Discover significant features of advertisement which are admired by consumers against the services provided by competitors. For this purpose we have filled 200 questionnaires from the users of cell phone in AIR UNIVERSITY and result shows that women are more attracted toward TV advertisements, TV advertisement is the major factor that influence their behavior, they perceived low price and high quality though advertisement. Advertising works by attracting switchers by targeting their needs. In case of men 113 men’s says that for them quality is the major component of switching, other than that availability, accessibility of service.

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The effect of TV advertisement on consumers brand switcing behavior

Browsing Air University Central Library Thesis Repository (5th Floor) shelves, Shelving location: Management Science, Collection: Management Science Close shelf browser (Hides shelf browser)