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Brand characteristics dynamics due to brand extension

By:

Sajjid, Meherunnisa (060497) 2010

Material type: Text

TextPublication details: Islamabad. Department of Business Administration (Air University Main Campus) 2010.Description: 91p. CDSummary: The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category. How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making.

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Item type	Current library	Call number	Status	Barcode
Student Project	Air University Central Library Thesis Repository (5th Floor) Management Science	658 SAJ BBA (Browse shelf(Opens below))	Available	PR0501

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The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category. How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making.

BBA

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Brand characteristics dynamics due to brand extension

Browsing Air University Central Library Thesis Repository (5th Floor) shelves, Shelving location: Management Science Close shelf browser (Hides shelf browser)