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Brand characteristics dynamics due to brand extension

By: Material type: TextTextPublication details: Islamabad. Department of Business Administration (Air University Main Campus) 2010.Description: 91p. CDSummary: The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category. How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making.
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Item type Current library Call number Status Barcode
Student Project Student Project Air University Central Library Thesis Repository (5th Floor) Management Science 658 SAJ BBA (Browse shelf(Opens below)) Available PR0501

The objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category. How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making.

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