Our research gives an overview of “consumer’s perception about creativity in print advertisements and its effects on purchases” creativity is not just a single variable, it has various dimensions. We have selected four dimensions to actually identify their impact on consumers buying behavior. And wish to analyze the role of creativity in consumers purchasing patterns. . To test our hypothesis we used the binary logit regression and correlation analysis. For this, sampling design was used. Our sample size was 100. To collect data instrument was developed in the form of questionnaires which was consisted of 11 items. Our findings showed that some of the variables affect consumer buying behavior but some does not and we also determined the level of correlation among these variables. Our conclusion was that creativity affect consumer purchase decision but not completely. And there are many other variables which might play vital role in consumers buying behavior process. It leads us to frame recommendations for the readers of this research study.

BBA