Delivering quality service : balancing customer perceptions and expectations Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry.

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Material type: Text

TextPublication details: New York Free Press 1990.Description: xii, 226 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Book	Air University Central Library Islamabad	NFIC	658.8342 ZEI (Browse shelf(Opens below))	Available	Program Relevancy: MS; MBA;BBA Course Relevancy: Advanced Consumer Behavior; Strategic Services Marketing; Strategic Brand Management	P11657
Book	Air University Central Library Islamabad		658.8342 ZEI (Browse shelf(Opens below))	Available	Program Relevancy: MS; MBA;BBA Course Relevancy: Advanced Consumer Behavior; Strategic Services marketing; Strategic Brand Management	P11658

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Previous	658.8342 REI The loyalty effect : the hidden force behind growth, profits, and lasting value	658.8342 REI The loyalty effect : the hidden force behind growth, profits, and lasting value	658.8342 SCH Consumer behavior	658.8342 ZEI Delivering quality service : balancing customer perceptions and expectations	658.83420973 HAW Consumer behavior :	658.84 A4541G Global marketing : contemporary theory, practice, and cases	658.84 BRA International marketing strategy /	Next

Includes bibliographical references and index.

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