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International business / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextPublication details: Bangalore South-Western College Pub, 2003.Edition: 7th edDescription: 736 p. ; 28 cmISBN:
  • 9789812431288
Online resources: Summary: A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 658.049 C998I (Browse shelf(Opens below)) Available P3964

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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