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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : Prentice Hall College Div, 1995.Description: 704 p. ; 26 cmISBN:
  • 0133956253 (hardcover)
  • 9780133956252 (hardcover)
Online resources: Summary: Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 658.8 KOT (Browse shelf(Opens below)) Available P1900

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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