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Data and text mining : (Record no. 878)

MARC details
000 -LEADER
fixed length control field 01247nam a2200193 a 4500
001 - CONTROL NUMBER
control field ASIN0131400851
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190522112803.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111029s2004 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131400851 (paperback)
Terms of availability $84.67
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131400856 (paperback)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Thomas W.
245 10 - TITLE STATEMENT
Title Data and text mining :
Remainder of title a business applications approach /
Statement of responsibility, etc. Thomas W. Miller.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [S.l.] :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. ;
Dimensions 23 cm.
520 ## - SUMMARY, ETC.
Summary, etc. This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0131400851/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0131400851/chopaconline-20</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Air University Central Library Islamabad Air University Central Library Islamabad Computer Science 10/29/2011   006.312 MIL P8808 10/29/2011 10/29/2011 Book
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