International Marketing (Record no. 8778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a2200133Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251127144430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251127s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 CAT-I |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Cateora, Philip R |
| 245 #0 - TITLE STATEMENT | |
| Title | International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1979 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University H-11 Campus Islamabad | Air University H-11 Campus Islamabad | 05/27/2015 | Chaudhry Potocopy Centre | 9269 | 658.84 CAT-I | P1766 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |