Consumer Behavior : Building Marketing Strategy (Record no. 8701)
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
|---|---|
| Classification number | 658.8342 |
| Author Mark | HAW-C |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Hawkins, Del L. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th. edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Boston |
| Name of publisher, distributor, etc. | Irwin McGraw-Hill |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 776p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 05/25/2015 | Old Books Shop | 576 | 658.8342 HAW-C | P2201 | 06/07/2024 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |