The customer response management handbook : building, rebuilding and improving your results (Record no. 8580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01657nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN007470978X |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522133154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150521s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007470978X (paperback) |
| Terms of availability | $34.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074709788 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 395.00 PKR |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richard, Darlene D. |
| 9 (RLIN) | 13044 |
| 245 14 - TITLE STATEMENT | |
| Title | The customer response management handbook : building, rebuilding and improving your results |
| Statement of responsibility, etc. | Darlene D. Richard, Jeannine Walsh, Ian Kennedy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sydney |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 546 p. |
| Dimensions | 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Customer Response Management Handbook" is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless communications, VOIP, etc.), Darlene Richard presents a provocative selection of ideas to help you think through the 'whys' of successful customer response management, and demonstrates that this success will never rest only on the associated technology, but also on the associated people. Darlene D. Richard has over 20 years practical direct marketing, call centre and business development experience in Australia, NZ and the USA. She is the Managing Director of Call Centre Integrity Pty Ltd - a consultancy for review, troubleshooting and recommending improvements to telephony-based business. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walsh, Jeannine. |
| 9 (RLIN) | 13045 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kennedy, Ian. |
| 9 (RLIN) | 13046 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/007470978X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/007470978X/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 05/21/2015 | Allied Book Company | 1138 | 658.812 RIC | P2969 | 01/11/2017 | 01/11/2017 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |