Strategic market management (Record no. 8387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN8126536241 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522132821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150514s2009 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126536241 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126536245 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 709.00 PKR |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 12736 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management |
| Statement of responsibility, etc. | David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi; 341p. |
| Dimensions | 23 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Strategic Market Management (Strategic Market Managment) [Paperback]David A. Aaker (Author) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/8126536241/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/8126536241/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 05/14/2015 | Pak Book Corporation | 11407212 | 6 | 658.4012 AAK | P10790 | 03/05/2025 | 02/12/2025 | 709.00 | 01/11/2017 | Book | Program Relevancy: BBA; Course Relevancy: Strategic Marketing |