Sales Promotion : (Record no. 8120)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 9780749454746 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Author Mark | MUL-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Mullin, Roddy |
| 245 00 - TITLE STATEMENT | |
| Title | Sales Promotion : |
| Sub-Title | How to Create, Implement and Integrate Campaigns that Really Work |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | London |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xx; 300 p. |
| 490 1# - SERIES STATEMENT | |
| Series Statement | Fourth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 05/02/2015 | Saeed Book Bank | SJ019 | 658.82 MUL-S | P8343 | 03/19/2018 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |