Brand society : how brands transform management and lifestyle (Record no. 7836)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01827nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0521726905 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190522131849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150423s2010 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0521726905 (paperback) |
| Terms of availability | $49.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780521726900 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 1423.00 PKR |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AUI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kornberger, Martin. |
| 9 (RLIN) | 11839 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand society : how brands transform management and lifestyle |
| Remainder of title | |
| Statement of responsibility, etc. | Martin Kornberger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx; 300 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0521726905/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0521726905/chopaconline-20</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Air University Central Library Islamabad | Air University Central Library Islamabad | 04/23/2015 | Classic Books | 3368 | 658.827 K84B | P9610 | 01/11/2017 | 06/25/2012 | Book |