Strategic Marketing Management (Record no. 7225)
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
|---|---|
| Classification number | 658.4012 |
| Author Mark | WIL-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Wilson, Richard M.S. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management |
| Sub-Title | Planning, Implementation and Control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi |
| Name of publisher, distributor, etc. | Oxford Boston |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 799p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 09/16/2014 | Not available. | Not available. | 658.4012 WIL-S | P1343 | 01/11/2017 | Book | Program Relevancy: BBA; Course Relevancy: Strategic Marketing |