Services Marketing: Text and Cases (Record no. 7169)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 9788177586732 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | VER-S |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author Name | Verma, Harsh V. |
| 245 10 - TITLE STATEMENT | |
| Title | Services Marketing: Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv; 470 p. |
| 500 ## - GENERAL NOTE | |
| General note | Kindle eBook. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 09/11/2014 | Saeed Book Bank | SJ002 | 658.8 VER-S | P8136 | 04/10/2018 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |