Services Marketing :People, Technology, Strategy (Record no. 7156)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| ISBN | 9788129704535 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | LOV-S |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Lovelock, Christopher; Wirtz, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing :People, Technology, Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xviii;651p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Not for loan | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Inventory number | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air University Central Library Islamabad | Air University Central Library Islamabad | 09/10/2014 | Not available. | Not available. | 658.8 LOV | P4571 | 02/19/2021 | Book | Missing item as per ST- 2012. | ||||
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 09/10/2014 | Not available. | Not available. | 658.8 LOV-S | P4573 | 12/03/2021 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy | |||
| Air University Central Library Islamabad | Air University Central Library Islamabad | Management Science | 09/10/2014 | Not available. | Not available. | 658.8 LOV-S | P4572 | 10/06/2017 | Book | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy |